BA in Media and Public Relations

BA in Media and Public Relations aims at preparing students for participating in a complex job market that requires knowledge, skills and professionalism in terms of communicating with businesses, institutions and the media. The degree is based on the foundation of humanities and social sciences and is ideal for people who are interested in working in the media, as PR consultants or PR representatives for companies (public, private), industries, institutions and other sectors in the labour market. The study programme consists of courses that aim at introducing students to fundamental knowledge on culture, society, politics and economics. A special emphasis is put on training in practical skills, such as writing and oral presentations, as well as fundamentals in marketing and public relations.

Gifted students, or students who have completed a part of a degree elsewhere, may finish the programme in two years. Students can only be admitted to the programme if they have finished the Icelandic matriculation examination (stúdentspróf) or have an equivalent educational background.

BA in Media and Public Relations is offered as a distance-learning programme that is mainly taught in Icelandic – however, various courses are offered in English, so international, undergraduate students can take a part of their studies at Bifröst. The BA thesis, which each student must complete in order to graduate, can be written in either English or Icelandic.

Link to the curriculum in Icelandic