MS / MMM in Marketing

The Master’s programme in Marketing at Bifröst University is a 90-ECTS study programme that leads either to an MS degree or an MMM degree (Master of Marketing Management).

The MS in Marketing comprises 10 subjects (60 ECTS) and a final thesis (30 ECTS).

The Master of Marketing Management is a qualification at a Master’s level without a final thesis. Students complete 15 subjects (90 ECTS).

For more than 10 years, the undergraduate programme in Marketing at Bifröst University has been in a class of its own in Iceland, with a diverse offering of marketing subjects. In keeping with the growing demand for graduate-level studies at the Department of Business, a corresponding Master’s programme in Marketing has been offered from the fall of 2017. The programme is intended for those pursuing a career in marketing, who already have some experience in marketing and sales activities but wish to deepen their knowledge of marketing science in all its diversity.

The focus of all degree programmes at Bifröst University is on applied, vocationally oriented learning. The Master’s programme in Marketing is no exception. It equips students with the knowledge they will need and use as marketing executives in the current marketing environment.

The Master’s programme in Marketing is a comprehensive study programme, with courses on far-reaching subjects: everything from marketing strategy to digital marketing communications. These skills and knowledge are growing increasingly essential in customer service and communications management. Students can choose either to write a final thesis (for the MS degree) or complete 5 electives (for the MMM degree).

The programme is taught via distance learning. Bifröst University has many years’ experience of university-level distance instruction, at both undergraduate and Master’s levels. The distance learning programme is structured to allow students to access lectures and teaching materials for individual subjects through the University’s online learning platform, enabling students to organise their time as suits them best. For each course, there is one working weekend, where students and their instructors meet together at Bifröst University. Students stay in on-campus accommodation. Student housing and all campus facilities are exemplary. Distance learning sessions are taught during the period September–May. The study programme begins with an on-campus work session at the end of August at Bifröst University, strengthening students’ rapport with their peers and instructors and providing an in-depth introduction to the courses and project work ahead.

Distance learning – September to May

As a rule, distance learning courses are taught in 7-week sessions (two courses are taught over two sessions). Each course incorporates one working weekend on campus at Bifröst University. All courses have specific intended learning outcomes, defined as knowledge, skills and competences. Each week, the instructor uploads two recorded lectures to the online learning platform, in which s/he discusses the material under study for the week and introduces and explains project assignments. A steady project load provides students with training in the skills and competences defined in the intended learning outcomes for a given course. Additional project work and discussions with instructors take place during working weekends. A strong emphasis on project work characterises all courses, with group and team project work at the forefront.

Admission requirements

Admission requirements to the Master’s programme are an undergraduate university degree or education that can be deemed equivalent to an undergraduate degree. The University seeks to bring together a diverse group of applicants, with different educational backgrounds and work experience. The experience gained through participation in such a diverse group, studying and working with individuals from different backgrounds, is invaluable for all students. The student body shares the desire to optimise their knowledge and gain superior training and preparation for executive jobs in the modern business environment.

The application deadline is May 15th for the fall semester and December 10th for the spring semester.