Mission Statement


A Business School educating leaders for business and society.


Bifröst will be on the cutting edge in its course offerings and methods of instruction, which are shaped by the University’s emphasis on social responsibility and sustainability. Bifröst will develop and evolve as:

  • A knowledge centre with an emphasis on the interplay between individuals, the economy and society
  • A convergence point for personal development and social participation where critical, creative thinking and strong environmental awareness are nurtured
  • A specialised university with strong roots, a clear vision and an expansive contact network
  • A symbol of foresight, courage and radicality in teaching and studies

Core values

The University strives to train its students for participation in specialised career fields and carrying out scholarly analysis, informed with a sense of the complex interplay of work, development, research and society. The ideological and ethical core values reflecting all activities within the University underpin this central objective.

Cooperation that aims at:

  • Training students in group and team work
  • Fostering new and differing points of view through multi-disciplinary activities
  • Encouraging interaction and participation in a socially thriving university village (campus)
  • Working with and serving the local community

Initiative that involves:

  • Innovation in all University activities
  • Independent work habits and the courage to blaze one’s own trail
  • Active student participation in teaching and research within the University’s walls

Responsibility that emerges in:

  • A systematic emphasis on social responsibility in course content
  • High aspirations and professional work methods and procedures in teaching and research
  • Financial prudence in operating activities and a responsible human resources policy
  • Respect for the environment and the community, guided by the ethos of sustainability

Bifröst University´s mission statement was made from collective ideas that were born on the Future assembly at Bifröst University in March 2012 and was updated in October 2017. 

Why Bifröst?

  1. Constant workload trains students in group and team work
  2. Small university that emphasises personal service
  3. We aim for personal development and social participation
  4. Friendly campus for individuals and families
  5. Active quality control and innovative teaching methods